MRA's Mission Statement:
| The Marketing Research Association promotes professionalism and ethics
within the marketing research industry, serves to heighten public
awareness of the purpose and integrity of marketing research and
protects our industry's interest in the marketing research environments. |
Atlanta/SE Chapter of the MRA's Purpose
The Atlanta/SE Chapter (serving Georgia; South Carolina; North Carolina;
Alabama; Mississippi; Tennessee; Louisiana; and Arkansas) acts as an
extension of the MRA and facilitates:
-A social network for members in the research community
-Education through smaller conferences and educational events supported
by the chapter
-An outlet for supporting the marketing research industry on a more
local level
Atlanta/SE Chapter Core Values
Heritage: Carry on the traditions and pride of being the first MRA
chapter
Evolution: Flexible and open to change in order to meet the
chapter's needs and industry changes
Bridge: Connect/link chapter members across eight states
Exchange: Draw out membership - Create activities for interaction
Fusion: Business and fun as well as mix of researcher types
(which is representative of the industry)
|
HOME | HISTORY/BI-LAWS | MEMBER WEBSITES | BOARD MEMBERS
|
